Tuesday, 10 February 2009

Some ideas for the opening of the Gherkin

Despite our name (Gherkin) we do not sell vegetables or salads or any other type of foods. What is more, we do not want to sell you anything apart from our ideas. We simply want to get you interested in what we are offering to you. We want YOU to get involved in our interactive campaign. (if we had an audio option here, we would play a sound of gong or something similar to underscore the significance of this statement).

As my colleague wrote in his post, we would like to create a sort of spoof campaign that would promote war. But later I came up with some other things we could advertise. Things that you would not even think someone might be interested in. Like some abstract concepts such as mediocrity, chaos, botch.. But this is just a loose suggestion.

OK, I am getting down to read the text and will post some further comments afterwards.
EB

1 comment:

  1. ". . . Things that you would not even think someone might be interested in. Like some abstract concepts such as mediocrity, chaos, botch.. But this is just a loose suggestion."

    ...great!

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