Hey,
This is going to be brief, I'll go into more details in our next meeting, in Henry Jenkins Convergence Culture he makes many similar comments regarding advertising as the ones you mentioned from Lucas and Dorrian.
He lists how traditional mediums (TV, radio etc) have lost their attraction to brands as being the main place to attract consumers and how many companies have placed more emphasis on the Internet to advertise their products.
He documents how Coca Cola have used the Internet to create "love marks" which represent how companies attempt "to break into peoples hearts and minds. In that order.. We're moving to ideas that elicit emotion and create connections". Coca Cola attempted to do this by including a section of their website "where consumers can share their own personal stories about their relationship with the product, stories that get organized around themes such as "romance" "reminders of family" " by doing so Coca Cola turns the memories of the public into a marketing pitch.
I don't know if you had noticed but Lande has posted some comments on the blog, one of which contains a link to this website which encourages users to make a wish, over the phone which the website then posts on its revolving wall. Users can post whatever they want from the ridiculous " i wish my husband didn't look so much like Bin Laden" to the supposedly sincere " i wish for world peace". Similar to what we mentioned on Tuesday as it doesn't offer a guideline for how or what people should wish for.
See you on Tuesday,
guess it wasn't really that brief then,
Matthew.
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